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10 Mental Models to Attract Personal Success Like a Magnet

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On our journey to personal success, it’s crucial to harness the power of mental models. They’re not just theoretical concepts, but practical tools that shape your reality. Some people might tell you that success is about luck, about being in the right place at the right time. But I’m here to tell you something different. Success is about having the right mindset and putting the right models in place to guide your actions and decisions.

What are Mental Models?

Mental models are powerful frameworks that provide us with a lens to comprehend the intricate workings of the world. In simple terms, mental models are the beliefs and ideas that shape our conscious and subconscious thoughts, derived from our own experiences. They serve as invaluable thinking tools, guiding our perceptions and actions, and unraveling the enigma of life.

While mental models provide a fundamental understanding of our cognitive processes, they are not infallible. Context and combination are key. As we navigate the intricacies of human nature, being aware of potential pitfalls is equally crucial. In this newsletter, we will explore the following 30 mental models.

How to Use Mental Models?

1. Anchoring

Anchoring is a cognitive bias that biases our decision-making by giving too much weight to initial information, or the anchor.

When setting a goal, the first impression about its feasibility or difficulty becomes the anchor. We often underestimate what we can achieve, demotivating ourselves. By setting higher anchors, we challenge our perceived limits. This doesn’t mean setting unrealistic goals, but aiming for that extra mile within our reach.

Maintaining focus and self-awareness, understanding our strengths and areas for improvement, builds resilience. A higher anchor, coupled with focus and resilience, attracts success and turns it into a reality.

Remember, success is not about luck or being in the right place at the right time. It’s about setting the right mindset and anchors to guide our actions towards our goals.

2. Backward chaining

Back chaining is a powerful mental model that starts with the ultimate goal and works backward to determine the necessary steps for success. Visualize your goal as the finish line of a race, and then consider the milestones and obstacles along the path.

By mapping out these stages in reverse, you can clearly outline a path to success. This approach brings focus and purpose to your actions, eliminating wasted effort and turning your dreams into reality through strategic planning and execution.

3. Classical conditioning

Classical conditioning, discovered by Ivan Pavlov, is a powerful psychological principle that shows how our responses can be trained through association.

Imagine yourself as a content creator. After the completion of each strategic content-related task, like brainstorming ideas, researching, or creating engaging content, with a small reward that brings you joy – maybe a quick break for your favorite coffee or a few minutes to unwind and read. These rewards become positive reinforcements.

Over time, even without the reward, you associate completing these essential tasks with pleasure and accomplishment. As a result, you become more motivated to work on your content creation, fostering resilience, focus, and determination. By leveraging classical conditioning, you’ve effectively programmed your mind to associate hard work with positive outcomes, propelling you toward achieving your content creation aspirations

4. Commitment and consistency bias

Commitment and consistency bias is a cognitive principle that shows our desire to stay consistent with past decisions. It drives us to follow through on commitments, aligning future actions with our past self. Our minds value consistency as a shortcut to navigate complex decisions and portray reliability.

By understanding this principle, you can harness it for success. Make a commitment to your goal, big or small. This triggers the consistency bias, aligning future actions with your commitment. Reinforce it by making it public, sharing with a mentor, peer, or on social media. Social accountability strengthens your drive to adhere to your commitment.

Success is a journey of consistent actions aligned with your goals. Leverage the commitment and consistency bias to cultivate unwavering focus and turn daily actions into building blocks for success.

5. Common knowledge

Common knowledge encompasses widely embraced information and beliefs. It forms the foundation of our perspectives, discussions, and decisions. However, it’s important to recognize that common knowledge isn’t always absolute truth. It can be shaped by societal norms, cultural conditioning, and popular consensus, sometimes leading us astray.

To achieve success, it’s vital to question, evaluate, and challenge common knowledge. True success often awaits those who explore beyond what’s commonly accepted. While common knowledge offers a familiar starting point, your unique path to success might lie in uncovering uncommon insights and following your own mental models. Stay focused, trust your intuition, and fearlessly disrupt existing business.

6. Comparative advantage

Comparative advantage is an economic principle that refers to an entity’s ability to produce a good or service at a lower opportunity cost than another. It doesn’t require being the best, but rather producing with fewer resources than others.

In personal growth and success, identify activities or skills where you outperform with less effort or fewer resources compared to others. By focusing on these areas, you can leverage your strengths and achieve greater success.

For example, if you’re a skilled communicator, networking and building relationships might come easily to you. This is your unfair advantage. By focusing here, you can create opportunities that others might struggle to find. Instead of spreading yourself thin, channel your efforts where you excel.

Remember, success is personal and aligns with your abilities, values, and passions. Identify your comparative advantage, embrace it, and pave your path to success.

7. Diversification

Diversification is a strategy to reduce risk and increase growth potential. It’s like planting seeds in different soils; if one doesn’t flourish, another will. In terms of personal success, diversification means exploring various interests, skills, and opportunities. Don’t put all your eggs in one basket.

Harnessing diversification for success involves broadening your horizons. Learn new disciplines, and enhance existing ones. Connect with people from different industries or backgrounds. Immerse yourself in unfamiliar situations. Diversification exposes you to new perspectives and possibilities, increasing your chances of finding the path to success.

8. Economies of scale

Economies of scale are cost advantages businesses gain by increasing their scale of operation. Like a larger ship transporting cargo more efficiently, larger businesses often produce goods or provide services more efficiently, achieving lower costs per unit.

This principle isn’t just for businesses; it’s an empowering mental model for personal growth. Increase your scale of operation in life by expanding knowledge, refining skills, and broadening your network. Commit to continuous self-improvement, delve deeper into interests, build relationships, and seek collaboration. Consistency, focus, and scaling up efforts will bring you closer to achieving success.

9. Efficient-market hypothesis

The Efficient-Market Hypothesis is a powerful concept from finance. It states that a security’s price reflects all available information. In simpler terms, it suggests that market prices already incorporate all known information, and it’s difficult to consistently outperform the market without luck or insider information.

But how does this apply to personal success? Life, like markets, is filled with information. To thrive, understand the environment, consider available information, and make informed decisions. Just as market players analyze trends, you too must be aware of your strengths, weaknesses, opportunities, and threats.

Remember, your ‘life market’ is efficient. Your skills, experience, and abilities—your ‘stock’—are valued accurately based on available information. To attract success, strive to consistently increase your value. Learn new skills, gain experience, and develop capabilities. This is how you ‘beat the market’ in life. It’s not about luck; it’s about continuous self-improvement.

10. Game Theory

Game theory, at its core, is a scientific approach to strategizing or predicting outcomes in competitive or cooperative situations. It’s not just about chess or poker; it extends to political negotiations, business decisions, and even social interactions.

When you apply game theory to personal success, it becomes a formidable mental model. It urges you to think strategically about your actions, anticipate how others will react, and adjust your course accordingly. In a world full of competition, game theory helps you grasp the dynamics, identify patterns, and make wiser decisions.

Imagine you have your eye on a promotion at work. Using game theory, you wouldn’t just focus on improving your skills, but also understand your peers’ strategies and your superiors’ expectations. By analyzing all these elements, you can devise a winning strategy — whether it’s acquiring a new skill, taking on a high-visibility project, or building stronger relationships.

Remember, success isn’t a solo game. It involves interacting with others, and game theory can give you that extra edge. Embrace the game theory mental model to attract success — think strategically, anticipate, adapt, and always bring your A-game.


To break a mental model is harder than splitting the atom.

Albert Einstein

How to Build Your Own Mental Model?

Do you recall when I emphasized the importance of creating your mental gym? These mental models are like your personal gym equipment, essential for your growth. Remember, a tool is only as valuable as the person using it. Once you truly grasp and embrace your mental models, you’ll unlock their true power to help you conquer your goals. Trust me, they are your secret weapons to success.

Publisher: Natalie Glass

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